One brand voice, forty countries, thirty teams.

Six-plus years leading creative for a global health organization taught me one thing: brand consistency is an operations problem wearing a design costume.

So I work on both. I set the visual direction, present it to executive leadership, and defend the why. Then I build the templates, workflows, and training that let designers and non-designers across Latin America, Africa, and Europe apply it without breaking it.

Beyond the screen: a certified diver drawn to coral restoration, another system that only works when you understand how the parts connect.