Creative work that holds together at scale.
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I direct creative work, and I build the machinery that lets it survive forty countries and thirty teams without thinning out.

That means both halves of the job. I set visual direction across brand, campaigns, and digital, present the thinking to executive leadership, and defend the why. Then I build the templates, workflows, and training that let designers and non-designers across Latin America, Africa, and Europe apply it without breaking it. I stay hands-on: I still design the work that matters most.

Beyond the screen: a certified diver drawn to coral restoration, another system that only works when you understand how the parts connect.