Strategy & Design
The PSH team needed a sub-brand that maintained credibility and alignment with a larger organizational identity, while clearly signaling a distinct purpose as a learning and knowledge-sharing platform.
I approached this as a systems design challenge—developing a flexible sub-brand and a modular website structure that prioritized clarity, accessibility, and long-term use. Design decisions emphasized clear information hierarchy, audience-aware pathways, and a product mindset that treated the site as a living resource rather than a static communications asset.
Outcome & Learning
The final platform provided a cohesive sub-brand and a scalable digital system that made tools, insights, and lessons learned easier to navigate and apply. The site supported shared understanding across stakeholders and created a foundation for ongoing learning as the program evolved.
This case reflects my approach to design leadership: using human-centered design to navigate complexity, align diverse stakeholders, and translate evidence into practical, usable systems that support real-world impact.
