The challenge
Travelers needed a reliable way to store luggage while exploring cities, but existing solutions created uncertainty around security, location accessibility, and booking completion. The business needed to build trust quickly while competing in a crowded market where one moment of doubt could lose a customer to a competitor
Strategic Decisions
- Prioritized transparency of location details and security features to address travelers’ primary concerns about safety in unfamiliar cities
- Designed the core flow to minimize steps from discovery to confirmation, recognizing users would be on-the-go, potentially with heavy bags, in stressful situations
- Established visual language emphasizing reliability while remaining approachable—avoiding both sterile corporate aesthetics and overly casual consumer app patterns
- Led art direction of the logo to ensure brand coherence with the product experience, creating a unified trust signal
Impact
The final experience balances user confidence with business conversion goals. By addressing trust barriers and simplifying booking flows, the design enables travelers to quickly find storage and complete transactions even when stressed or time-constrained. The streamlined flow reduced average booking time while maintaining high completion rates.
